#Multitouch attribution agency full
Importantly, LeadsRx has pioneered a way to capture "the second breath of broadcast" - a proprietary technique that gives full credit to TV and/or radio by performing attribution over multiple points in time for each commercial airing.
#Multitouch attribution agency windows
New broadcast TV attribution capabilities in LeadsRx Attribution allows advertisers and agencies to easily incorporate commercial times as well as adjust parameters for windows of attribution, geo-fencing, network overlap, low-reach networks, and more.
Unlike point solutions that only evaluate TV advertising in isolation, LeadsRx Attribution allows comparison of TV to other marketing channels like digital, direct mail and radio. "The LeadsRx Open Attribution API allows us to integrate attribution results into our standard reporting and provide our staff and our clients with consistent, transparent reporting into advertising performance."Īn important feature in LeadsRx Attribution expands on how marketers evaluate and analyze broadcast television attribution. "LeadsRx capabilities for agencies are significant and far beyond what we have seen from other attribution vendors," says Matthew Greger, Vice President Technology at Diray Media. This broadens the range marketing channels included in attribution analysis and eases the burden on agencies for manually finding and processing this information themselves. New integrations have been added to LeadsRx Attribution so that agencies can automatically incorporate data from third parties directly including AppsFlyer for mobile app download, installs, and in-app events, and WideOrbit for global broadcast advertising data. A variety of reporting tools can consume this data or agencies can build custom reports, in a format they can choose and design. The Open Attribution API also provides the ability to extract attribution results for inclusion in custom reports and workflows, a common requirement for agencies as they offer transparency to their clients. This allows the agency and their clients to incorporate the broadest set of marketing touchpoints in attribution modeling and leads to more accurate return on ad spend reporting. The Open Attribution API built into LeadsRx Attribution provides the ability to add marketing data directly to LeadsRx such as data from call centers, in-store sales, third-party vendors, marketing events, and more. Another important feature for agencies is the LeadsRx IDEA Assessment, which shows the ways campaigns contribute to success based on analysis of a variety of different factors.įigure 1: LeadsRx Attribution - IDEA Assessment is unique to LeadsRx and provides insight into how a particular marketing program contributes to overall conversion success. LeadsRx Attribution gives agencies new capabilities through the Open Attribution API and Client Dashboard built into the platform, which includes the ability to easily onboard new clients with default settings and a tagging system that filters client accounts according to business needs. LeadsRx is the only marketing attribution vendor who focuses on helping agencies monitor and report their own performance in an impartial way, powered by the LeadsRx Universal Conversion Tracking Pixel TM.
Using LeadsRx marketing attribution technology, marketing agencies are providing the transparency and accountability that their clients demand.
"In uncertain times, it's critical that companies and agencies have access to the intelligence they need to build trusted relationships and to put customers at the center of everything they do." "LeadsRx is grateful to all of our customers and partners for the feedback and insights that helped us achieve this milestone, developing the leading, impartial multi-touch attribution platform they count on to optimize nearly a billion dollars of ad spend," said AJ Brown, CEO and co-founder of LeadsRx. Unlike expensive, consulting-heavy solutions, LeadsRx Attribution is a preconfigured and ready to use solution for marketing teams of all sizes. PORTLAND, OR / ACCESSWIRE / Ap/ Today, LeadsRx announced the availability of Version 3.0 of its unrivaled impartial marketing attribution platform, LeadsRx Attribution™ - providing advanced features to arm businesses and marketing agencies with the insights, technology and confidence they need to deepen customer relationships and achieve the highest return on advertising spend (ROAS). LeadsRx Attribution features advanced attribution technology,Įnhancements for B2B marketers and greater support for marketing agencies
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